Adidas x Arsenal F.C. Partnership Launch
Launched July 2019, we were asked for a big idea that landed London, made Arsenal fans know we got them and made rival fans gutted that adidas isn’t with their club. ‘This is Home’ explores a timely and powerful message of inclusion; showing how Arsenal players from around the world feel so at home in London and at Arsenal, they’ve become part of the fabric of the club and the community, adopting accents of North London and real Arsenal fans using lip-sync and dubbing techniques.
Adidas x Arsenal F.C. Partnership Launch
Launched July 2019, we were asked for a big idea that landed London, made Arsenal fans know we got them and made rival fans gutted that adidas isn’t with their club. ‘This is Home’ explores a timely and powerful message of inclusion; showing how Arsenal players from around the world feel so at home in London and at Arsenal, they’ve become part of the fabric of the club and the community, adopting accents of North London and real Arsenal fans using lip-sync and dubbing techniques.
#WhattheFluffChallenge 2.0
SPCA hijacked the worldwide trending gimmick of the #whatthefluffchallenge, creating the #whatthefluffchallenge2.0 featuring shelter dogs who were abandoned in real life. Highlighting that ‘not every owner returns’ the hijack changed the entire conversation changing a viral gag to a global message on pet abandonment. Other pet owners immediately adopted our message, other shelters followed suit which meant that the earned media target was smashed, ensuring an island-wide conversation about Pet Abandonment that was difficult to avoid.
#WhattheFluffChallenge 2.0
SPCA hijacked the worldwide trending gimmick of the #whatthefluffchallenge, creating the #whatthefluffchallenge2.0 featuring shelter dogs who were abandoned in real life. Highlighting that ‘not every owner returns’ the hijack changed the entire conversation changing a viral gag to a global message on pet abandonment. Other pet owners immediately adopted our message, other shelters followed suit which meant that the earned media target was smashed, ensuring an island-wide conversation about Pet Abandonment that was difficult to avoid.
AFF – Away Armband
In 2018, the AFF Suzuki cup introduced the home and away fixtures for the Semi-Finals. Iris created a project to let fans inspire courage in their captain for the decisive away game. For the final four teams, we created the captain’s armbands, designed using fabric worn by their most courageous fans. Fans from all walks of life. For the man that must lead his team into the enemy’s den, the captain’s armband became more than just a signal of leadership. The project received over 3.8 million views, over 236k social interactions, and more importantly, the armband stood out where it matters most, live on the pitch for over 90 mins.
AFF – Away Armband
In 2018, the AFF Suzuki cup introduced the home and away fixtures for the Semi-Finals. Iris created a project to let fans inspire courage in their captain for the decisive away game. For the final four teams, we created the captain’s armbands, designed using fabric worn by their most courageous fans. Fans from all walks of life. For the man that must lead his team into the enemy’s den, the captain’s armband became more than just a signal of leadership. The project received over 3.8 million views, over 236k social interactions, and more importantly, the armband stood out where it matters most, live on the pitch for over 90 mins.