Hello MLA. We are Iris.

Here you’ll find a sample of our most recent work,
3 very different brands, all with a challenge in telling their brand story
in a way that resonates with Asia’s progressive consumers.

Hello MLA. We are Iris.

Here you’ll find a sample of our most recent work,
3 very different brands, all with a challenge in telling their brand story
in a way that resonates with Asia’s progressive consumers.

Hello MLA. We are Iris.

Here you’ll find a sample of our most recent work,
3 very different brands, all with a challenge in telling their brand story
in a way that resonates with Asia’s progressive consumers.

Hello MLA. We are Iris.

Here you’ll find a sample of our most recent work,
3 very different brands, all with a challenge in telling their brand story
in a way that resonates with Asia’s progressive consumers.

Home 2018-10-30T01:59:42+00:00

Chang Urban Pulse

Launched May 2018 – Chang embody the Thai philosophy of Lamiat, a mindset that emphasises the importance of seeing things differently, looking beyond the ordinary, and prioritising the smallest details to unite close kin across the nation. Chang Urban Pulse is our expression of this Philosophy across emerging Asia.

Using long form documentary storytelling to explore the struggles, the craft, the journey and how their closest collaborators have pushed them on to achieve greatness in their fields.

Chang Urban Pulse

Launched May 2018 – Chang embody the Thai philosophy of Lamiat, a mindset that emphasises the importance of seeing things differently, looking beyond the ordinary, and prioritising the smallest details to unite close kin across the nation. Chang Urban Pulse is our expression of this Philosophy across emerging Asia.

Using long form documentary storytelling to explore the struggles, the craft, the journey and how their closest collaborators have pushed them on to achieve greatness in their fields.

Starbucks ‘Get the Feels’

Launched May 2018 – Our first project with Starbucks’ was aimed at reversing the steady decline of the blended beverage category in Asia, driven by intensive competition from the increasingly ‘grammable’ local alternatives.

Using a cultural approach to digital brand behavior, we launched new coffee formats & occasions with Cold Brew. And created a new brand platform for their merchandise collaborations; Starbucks x. Redefining Starbucks as a curator of global creativity & culture across 14 Asian markets

Starbucks
‘Get the Feels’

Launched May 2018 – Our first project with Starbucks’ was aimed at reversing the steady decline of the blended beverage categoryin Asia, driven by intensive competition from the increasingly ‘grammable’ local alternatives.

Using a cultural approach to digital brand behavior, we launched new coffee formats & occasions with Cold Brew. And created a new brand platform for their merchandise collaborations; Starbucks x. Redefining Starbucks as a curator of global creativity & culture across 14 Asian markets

Hugo Boss,
Befit the man

Launched June 2018 – In celebration of Hugo Boss’ first regional Ambassador – Joseph Schooling, Iris Singapore was briefed to create a brand launch that was modern, edgy and bold to commemorate and unveil this new partnership.

The creative idea explores the notion of ‘Sacrifice’ on the path to victory as the new luxury paradigm of success. We brought his story to life with cinemagraphic short films that were unveiled during Hugo Boss’s 2018 A/W catwalk. The films aim to drive intrigue and interest to the global Hugo Boss channels.

Hugo Boss,
Befit the man

Launched June 2018 – In celebration of Hugo Boss’ first regional Ambassador – Joseph Schooling, Iris Singapore was briefed to create a brand launch that was modern, edgy and bold to commemorate and unveil this new partnership.

The creative idea explores the notion of ‘Sacrifice’ on the path to victory as the new luxury paradigm of success. We brought his story to life with cinemagraphic short films that were unveiled during Hugo Boss’s 2018 A/W catwalk, together with 30s and 15s teasers which aim to drive intrigue and interest to the global Hugo Boss channels.