Tiffany & Co – Paper Flowers Launch

To celebrate the launch of the new Paper Flowers collection available in Singapore, Tiffany tasked Iris with developing a media-worthy launch concept that would get Tiffany talked about across key press & influencers. Targeting a highly social and digitally-engaged audience we took over Singapore in Tiffany Blue, including a collaboration with a local bakery in Tiong Bahru and activations along Orchard Road. A robust media and press strategy was put in place, targeting key news titles in the run up to the launch to generate buzz and top-tier luxury titles to discuss the collection.

Relationships were developed with key influencers throughout the campaign to drive social hype, including Willabelle Ong, Tabitha Nauser, Sonia Chew and Aarika Lee. Photo-calls were utilized with key faces to drive more press opportunities, including at the opening of the Tiong Bahru Bakery and at a special VIP launch evening at Museum of Contemporary Art where media could explore the collection in more detail.

Lego Taiwan

How can a brand that makes toys persuade parents to spend more time with their kids? We captured 1 child’s precious playtime, and gave it airtime all around major media outlets in Taiwan, targeted at working adults. The PR content received over 900,000 views on the first day alone, and earned media worth $1.4million.

Iris and Lego

Imagination is intangible, hence creativity is not necessarily perceived as an important skill set for growth towards future success. As the only toy brand that has “building” as its core DNA, a long-term platform was created to build the future builders of the world. Making the shift from a child’s playtime being rest time for parents, to building a strong case for nurturing collective play and the investment of time.

Since 2015, we’ve embarked on a long-term participation platform to build the cause for creativity in a world obsessed with academic growth.