Hello again,

Here you’ll find three case studies of ambitious brands
that have partnered with us to move their brand and
business categorically forward.

Hello again,

Here you’ll find three case studies of ambitious brands
that have partnered with us to move their brand and
business categorically forward.

Hello again,

Here you’ll find three case studies of ambitious brands
that have partnered with us to move their brand and
business categorically forward.

Hello again,

Here you’ll find three case studies of ambitious brands
that have partnered with us to move their brand and
business categorically forward.

The Case Films 2018-06-26T05:35:10+00:00

Iris and Adidas
Winning the hearts of young footballers again and again

Iris has been building the Adidas brand for over a decade by tapping into the emotion, excitement and competitiveness of football culture.  By understanding the brand’s social worlds around the Asia and the Globe, we’ve taken Adidas off TV and into the channels where our audience debates football. In the last 4 years, as global lead agency, we’ve taken Adidas from the No.2 to the No.1 football brand, jumping ahead of its closest rival, Nike.

Iris and Adidas
Winning the hearts of young footballers again and again

Iris has been building the Adidas brand for over a decade by tapping into the emotion, excitement and competitiveness of football culture.  By understanding the brand’s social worlds around the Asia and the Globe, we’ve taken Adidas off TV and into the channels where our audience debates football. In the last 4 years, as global lead agency, we’ve taken Adidas from the No.2 to the No.1 football brand, jumping ahead of its closest rival, Nike.

Iris and Phillips

In traditional advertising there’s the marketer and the agency. But the new consumer needs a new kind of team. One that is responsive to their real health care needs, in real time. For the last 3 years iris and Philips have created a revolutionary new offer. A urgent genius content creation unit. That can react at the speed of culture.

Iris and Phillips

In traditional advertising there’s the marketer and the agency. But the new consumer needs a new kind of team. One that is responsive to their real health care needs, in real time. For the last 3 years iris and Philips have created a revolutionary new offer. A urgent genius content creation unit. That can react at the speed of culture.

Iris and Lego

Imagination is intangible, hence creativity is not necessarily perceived as an important skill set for growth towards future success. As the only toy brand that has “building” as its core DNA, a long-term platform was created to build the future builders of the world. Making the shift from a child’s playtime being rest time for parents, to building a strong case for nurturing collective play and the investment of time.

Since 2015, we’ve embarked on a long-term participation platform to build the cause for creativity in a world obsessed with academic growth.

Iris and Lego

Imagination is intangible, hence creativity is not necessarily perceived as an important skill set for growth towards future success. As the only toy brand that has “building” as its core DNA, a long-term platform was created to build the future builders of the world. Making the shift from a child’s playtime being rest time for parents, to building a strong case for nurturing collective play and the investment of time.

Since 2015, we’ve embarked on a long-term participation platform to build the cause for creativity in a world obsessed with academic growth.